Perry Ellis / Ben Hogan · creative validation pilot

Coastal golf scenes, with a human finish for product detail

The Fall ’25 ‘Clash of Generations’ pilot tested AI-generated golf campaign scenes and styling. These are early trial outputs—not polished or refined final campaign assets—and garment micro-detail needs a human review and finishing pass.

Early AI-generated trials; garment pattern and micro-detail require human refinement.

Two generations of golfers in a coastal campaign scene
Trial output · coastal group scene
Golfers in performance apparel against a golden-hour coast
Trial output · golden-hour styling
Golf apparel campaign scene with models on a coastal course
Trial output · course-side composition
Ben Hogan performance golf campaign concept on a coastal course
Trial output · campaign variation

From brief to motion

The workflow and video trials

The reference sheet and workflow below are taken from the pilot deck. The four short motion studies are AI-generated tests—not polished or refined campaign deliverables.

Ben Hogan product and apparel reference sheet showing apparel views, cap, polo, and fabric details
Slide 3 · apparel and product-detail references
Original AI content workflow diagram mapping product references through creative generation and review
Slide 5 · AI content workflow map

Slide 7 · AI video trials

Four motion directions

1920 × 1080 · 5–10 sec
Action and slow motion
Natural camera movement
Static / minimal motion
Close-up detail

From direction to visual exploration

The transformation story

01 / VALIDATION

The brief

The Fall ’25 ‘Clash of Generations’ concept explored a coastal golf setting that could bring performance apparel and lifestyle storytelling together across age groups.

02 / VALIDATION

What the trials explored

The image directions test model grouping, course-side composition, warm coastal light, and apparel placement. They show how quickly a campaign scene can be explored before committing to a fully produced shoot.

03 / VALIDATION

Where human finishing matters

These images are early AI-generated trial outputs and are not polished final assets. Fine garment construction, print scale, and pattern consistency need careful human review and refinement before any campaign use.

04 / VALIDATION

The validation takeaway

Use generation to explore atmosphere and composition; keep product truth and brand approval as explicit gates. The pilot validates a creative exploration workflow, not a finished or performance-proven campaign.

Pilot project · qualitative creative exploration · no performance results claimed

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